Tips

Scheduling visits

To visit more than one state in a day, you will have to know some geography and plan your campaign stops carefully.
Consult your map often if you're not that sure of the distances between two campaign stops.
Schedule more than one visit to states where the electoral votes are too close to call. (Consult your map.)
Don't neglect your party base. Visit states that strongly support your candidacy. These are the people who give money to your campaign.
It is probably not a good idea to schedule your entire campaign at one time. See how the campaign progresses and react accordingly.

Buying advertising

Advertising is nonrefundable. Always purchase carefully. If you are a beginning player, we recommend you buy a few days at a time.
Buy advertising in states where the electoral votes are too close to call or where you are only slightly behind. (Consult your map and the references.)
Don't spend too much of your advertising budget in states where your opponent has a commanding lead.
Direct mail advertising is expensive but it generates cash contributions.

Financing your campaign

It's a good idea to look at the balance in your checkbook before you purchase advertising.
The longer it takes you to pay back a loan, the more money you pay in interest to the bank.

Taking a stand

Republicans often fight to win the support of the conservative or right wing of a party.
Democrats often fight to win the support of the liberal or left wing of the party.
Visit states where your stand matches the people in that state.
Purchase advertising in states where your stand matches the people in that state

Hiring a campaign team

You could do all the work yourself, but the proper people on your team can help
Hiring people costs money. Firing people costs money, too. Get it right the first time.
The right person in a job will help you. The wrong person is a job is worse than no person in that job.